Mobilizer: The project/team that demonstrates the greatest successes with mobilizing individuals, volunteers or networks for collective action for the SDGs.

This category is for initiatives that engage people in actions with a deeper investment of time than simple awareness raising actions. Examples of mobilisation include: collective or coordinated actions across cities/countries, series of SDG workshops, engaging communities in joint programmes or activities, large public demonstrations, and more.


Storyteller: The most impactful or innovative  project to capture powerful human stories to help communicate the interconnectedness of the SDGs in people’s lives through different mediums.

This category is focused on powerfully communicating about the interconnectivity of the issues underpinning the goals – with bonus points for explicit references to the SDGs.  Different mediums for storytelling could include new media such as virtual or augmented reality, films, photo stories, cartoons, illustrations, performance.


Campaigner: The most impactful or innovative communications campaign (local/national/international) to raise public awareness about the SDGs and/or people’s role in SDG action.

This award targets campaigns where messaging appeals to broader or different audiences, who are not already aware of SDGs or supportive of the goals.


Visualizer: The most impactful or innovative initiative using visual or creative representations of data to influence decision-makers and the public of the importance of the SDGs

This award focusses on projects where complex concepts become readily understandable by visually presenting information in a compelling way. These may be animations or infographics which have reached a large or different audience, or form powerful reporting tools to governments


Connector: The team/project that demonstrates innovative or impactful ways to engage multiple stakeholders or build networks to generate the transformational change needed to make the SDGs a reality.

This category may include events that connect stakeholders and it is also seeking projects that creatively harness commitments or actions from different community members or stakeholders – for instance apps to trade skills/time or provide information for sustainable actions.


Includer: The project/group that makes the most innovative and impactful effort to ensure that excluded groups become part of the SDG dialogue and decision making in their community or at international levels.

The focus of this category is on civic empowerment more than on SDG implementation. For instance an initiative that engages marginalized populations in SDG decision making is more aligned with this category one that delivers services to them as beneficiaries. Leave No One Behind!


Creative: The most impactful or innovative initiative that harnesses artistic expression to spur SDG Action and awareness through creativity, empowering and connecting people

Artist expression such as performance (song, theatre, dance, spoken word), art installations, paintings, poetry, animation and more. While creativity will be an element in many categories, this category focuses more on the process of engaging and empowering people in the SDGs through creative arts- rather than on the resulting story or message itself.