Making the Sustainable Development Goals more accessible, easy to understand, and relatable to people and organizations around the world has been a priority since their conception. Be The One campaign leverages creative media and partners up with artists and celebrities, in under-represented parts of the world, to shift the narrative and inspire localized ownership of the SDGs, globally.
The campaign’s hit song, ‘Let Me Be The One,’ by Iza and Major has hit 8.9+ million YouTube listens and over 12 million downloads. The hit has also served as the theme song for Girl Up Global Summit, World YMCA Global Summit, along with being featured in the SDG Action Zone. The campaign’s flagship ‘Outrage to Action’ adaptive leadership and change management training has been delivered to 9,500+ change agents and emerging leaders from 156 countries, thereby mobilizing a global community of thought-leaders committed to inspiring new ways of thinking and ‘doing’ to achieve the SDGs. Overall, Be The One’s creative campaigns and advocacy videos have reached over 21+ million people.
At a time of grave uncertainty amidst a global pandemic, increased civil unrest and the looming deadlines of the 2030 Agenda for Sustainable Development, Be The One works to realize the behavior change that is needed in our communities, societies and institutions to create a lasting impact. Be The One is now expanding the reach and impact of its programming through the Humanity Lab Foundation’s leadership and change management training to reach 100,000 people and organizations in 2021, with the aim to maximize efforts and activation around the SDGs.