Responsible seafood consumption for the benefit of people, oceans, climate

A project by Fish Forward

Make a difference. Choose sustainable fish!
Globally, 800 million people depend on fish for food and income. Most of them live in developing countries. At the same time, Europe is the biggest market and importer of fish and seafood in the world. To meet demand, Europe heavily relies on fish coming from the world’s poorest regions.
However, the global hunger for fish is pushing the oceans to its limits. Overfishing, illegal fishing and the impacts of climate change deplete fish stocks and thus threaten the livelihoods of millions of people.
This is why the World Wide Fund for Nature (WWF) and the Environmental Justice Foundation (EJF) have teamed-up with partners in Europe and the developing world – to drive the European market and global fisheries in a more sustainable direction. A responsible choice of seafood in Europe is a global driver for change.
Since 2015/2018 (start of the follow-up project), the EU co-funded Fish Forward Project raises awareness of sustainable seafood consumption. Fish Forward aims to achieve behaviour change of consumers and corporates in Europe based on an increased awareness and knowledge of the environmental and social implications of seafood consumption and sourcing.
Fish Forward’s mission: By 2020, consumers and the corporate sector in Europe are taking responsibility by choosing sustainable seafood as active contributors to the Sustainable Development Goals.

About the Organization /Team

The Fish Forward team consists of 17 partners in 17 countries. The partners include 16 offices of WWF (World Wide Fund for Nature), located in Europe and in 5 developing countries, plus the Environmental Justice Foundation (EJF). WWF Austria is leading the project and works closely together with all partners. All team-members are highly motivated to raise awareness for sustainable seafood consumption in their respective country. This is one of the key recipes for the project’s success.
Project CategoryCampaigner
Realated SDGs
1 No Poverty 2 Zero Hunger 5 Gender Equality 8 Decent work and economic growth 12 Responsible Consumption & Production 13 Climate Action 14 Life Below Water 15 Life on Land 17 Partnerships for the Goals