Municipal Waste Calendar in SDG-style for collecting different household waste

A project by Municipality of Essen, Belgium (province of Antwerp)

The municipality of Essen (Belgium) has designed the Waste Calendar for all 9000 households in SDG-style. Monthly a SDG is pictured by creative handlettering.
Every year the municipality of Essen delivers a waste calendar to every household in the municipality (9000 houses). This calendar tells you which wheelie bin you have to put out on what day to be collected by the waste collecting firms (green kitchen waste, household waste, other recyclables such as cans, cartons, shampoo bottles…). That is why the calendar is put at a practical spot near the kitchen and consulted every week by the family to see which waste fraction mustbe put in front of the house.
In May 2016 Essen signed at the Antwerp International Congress on SDGs, the engagement declaration to support and carry out the SDGs in the municipality and in her partners municipalities (Witzenberg in Sout-Africa, Zilina in slowakia, Hradistko in Cech Republic and Essen-Oldenburg in Germany).
Since then the municipality is putting effort in spreading the SDGs. The yearly waste calendar came as a gift. The colleagues writing it search every year for an interesting theme and good pictures, one for every month. At this moment, handlettering is very popular in our region.
It is a creative technique of drawing with letters. A theme is expressed by core words and small drawings around it in a creative way. You need to take 2 or 3 looks, to see everything and get the whole picture.
This technique makes the SDGs are explained in a comprehensive way to all audiences. The SDGs are broken down into understandable core concepts strengthened by drawings.
At one month time, a family takes at least 3 or4 times a look at the calendar. Every time they will discover new aspects to the SDG presented that month.
Given that there are only 12 months, the steering committee has selected the most obvious ones to find an entree in the households.

I've added the whole waste calender as the picture.

About the Organization /Team

The municipality of Essen is a local government, at the Dutch border. Due to its geographical position and historical role in the first world war, Essen has always been in touch with municipalities across the border and even further away in Europe. The departments Environment, Sustainability and International Relations of the Essen municipality carry out together the engagement of the local government to support the SDGs on its own territory, but also in their partner towns in Eastern Europe and South Africa. Together they want to spread the word: Think global, act local.
Project CategoryCampaigner
Realated SDGs
1 No Poverty 2 Zero Hunger 3 Good Health & Well-Being 4 Quality Education 7 Affordable & Clean Energy 9 Industry, Innovation & Infrastructure 11 Sustainable Cities & Communities 12 Responsible Consumption & Production 13 Climate Action 15 Life on Land 16 Peace, Justice & Strong Institutions