‘Chew fancy a brew?’ University of Winchester's disposable cup initiative.
A project by The University of Winchester
Innovative thinking and collaborative working has led to meaningful behaviour change and more responsible consumption amongst the University community.
The University decided to tackle its disposable cup waste with a bold new pricing structure after using 191,000 single-use disposable cups on campus in the 2015/16 academic year. The resulting initiative, developed by the University's Catering Team in collaboration with the Environment Team features two interventions – a 25p cup surcharge on all hot and cold drinks sold in disposable cups at the University’s cafes and a giveaway of branded reusable mugs to staff and students. The initiative has saved over 80,000 disposable cups from being used on campus in two years. Meanwhile, sales of drinks in reusable cups have leapt from three in every 100 drinks to an average of thirty in every 100 drinks, demonstrating that a penalty and not a discount has the most meaningful impact on purchasing behaviour. The reusable mugs are designed by Gum-tec and made in part from recycled chewing gum, which is collected on campus. This innovative aspect of the campaign has enabled staff and students to play a part in closing the recycling loop.
About the Organization /Team
The University of Winchester is a values-driven Higher Education institution of 6000 students (FTE) and 700 staff (FTE). We are committed to reducing our environmental impact and embedding sustainable practices across all areas of the institution. Food and drink are a visible part of campus life for staff, students and visitors. The University's Environment Team work closely with the Catering Manager. We are always keen to try new and innovative initiatives that improve the sustainability of catering on campus and engage the community in making positive consumer choices.
9 Industry, Innovation & Infrastructure 11 Sustainable Cities & Communities 12 Responsible Consumption & Production