SWAG – Supporting Women and Girls

A project by Diversity House Limited

SWAG is an initiative that is both innovative and transformative by the approaches that it is implementing to address gender inequality and women empowerment.
Diversity House gender specific “Supporting women and girls” (SWAG) was initiated in 2010 as a self-help empowerment program, supporting disadvantaged and marginalised women and girls in the most deprived areas of Kent in four key spheres of their lives, that is, economic, psychological and physiological, self-esteem and confidence, community engagement and participation in local actions. The program provides prevention and intervention activities, offering over 9,000 beneficiaries yearly the opportunities to build their capacity for paid or self-employment, further education and relationships.
Since inception, SWAG has had direct and indirect impact on the lives of 72,000 women and girls who has been engaged with its services, making the saying – “when you empower a woman, you build a village” a reality. Most of these women and girls had no self-esteem and confidence, no qualifications, were victims of domestic violence, single and young parents, long-term carers, dependent on state welfare, refugees and asylum seekers, lacked motivation and aspiration to progress and take control of their own lives.
SWAG supports them by putting in place well designed, person-centred, holistic and accessible activities, encapsulating their expressed interests and needs. By this, they are enabled to engage in employability training, entrepreneurial briefings with the added value of business start-up and growth, volunteering, take a girl to work (ensuring that those girls who had no role model and with generational issues of parents on long-term state welfare) gained first hand opportunity of working in an office environment, mentored and coached to change any behaviour acting as an impediment to their progressing in life.


About the Organization /Team

Diversity House is a community-based charity formed in 2007 with the aim of addressing social inequalities by promoting community integration, re-integration, social inclusion and cohesion across Kent county of England. It supports over 9,000 people yearly through its service provisions.
Project CategoryIncluder
Realated SDGs
4 Quality Education 5 Gender Equality